Campaign Stars Success Stories

"Terrific to Work with!"

What do you like best?

The entire team at Campaign Stars is really good, really attentive, and responsive. Copy was good, design was good, and the account managers were good. They really have a solid team over there. Even the founder, Henry, jumps onto calls to help.

What do you dislike?

No dislikes. I wish we had more budget to work with the team even more.

What problems are you solving with the provider? What benefits have you realized?

Campaign Stars has helped us with ABM campaigns and content creation, filling gaps in our current resourcing and sharing their expertise in ABM demand gen practices.

"Strong Suite of Services!"

Describe the project or task the provider helped with:

Campaign Stars has served as an agency extension of our small marketing team, and offered a variety of programs and services (and technologies) to help complement our in-house work. They are particularly phenomenal at video creation.

What do you like best?

Campaign Stars employ a network of designers, marketers, survey experts, and more and can call upon them for your project. Content quality is top-notch. We loved the animated videos they created - incredible work with minimal hand-holding required.

What do you dislike?

Not much to dislike - these are experienced marketers who know how to work well with small and large B2B-focused companies.

What problems are you solving with the provider? What benefits have you realized?

They've enabled my small, scrappy marketing team to do more with less. The videos they've created have been crucial to helping us tell our story and for thought leadership.

"Campaign Stars are Marketing Stars!"

What do you like best?

The entire team at Campaign Stars is engaged, attentive, and driven to meet the client's needs. The interactive process for refining copy, design, and CTA was necessary for a successful outcome to our programs. Really a solid team with mad demand gen skills. Even the founder, Henry, jumps onto calls to help.

What do you dislike?

I wish they had even more knowledge about our solution set to go faster. There is always learning involved because, as the client, I'm the expert, but they help drive a better conversation.

What problems are you solving with the provider? What benefits have you realized?

We are solving tech stack integration for more substantial utilization of intent data for ABM program success. Excellent collaboration and time invested in brainstorming options.

"True Marketing Stars!"

What do you like best?

The team does great quality work and they’re always receptive with our best interests in mind. They are also very smart people who are super easy to work with. It’s like having an extension of your team who really care about doing a great job!

What do you dislike?

There are no negatives with the Campaign Stars team.

What problems are you solving with the provider? What benefits have you realized?

They have helped us with innovative surveys we have used as content and lead gen assets, with success stories (totally turnkey), graphics projects, and more. They have also been great strategic advisors on approaches we may want to take to drive more marketing-sourced pipeline.

"Five Star One Stop Shop!"

Describe the project or task the provider helped with:

I lead the efforts for retail marketing and needed help kicking off our ABM campaign with multiple partners, so we turned to Campaign Stars.

What do you like best?

Campaign Stars provided a turn-key campaign and project managed from start to finish with multiple partners. They provided timelines, content, weekly analytics, shared best practices, and, most importantly, provided the training needed to the account executives who were tasked with follow up. Everyone on the Campaign Stars team is professional, proactive, and fun to work with!

What do you dislike?

Not because of Campaign Stars, but multiple reviews needed on both our side and partners' slowed down some of the process.

What problems are you solving with the provider? What benefits have you realized?

We don't have the resources in house to manage all the steps needed to make an ABM campaign successful. Campaign Stars was able to help us kick off multiple campaigns at once. We are now expanding to other verticals and internationally.

"A One-Stop Shop of Subject Matter Experts!"

Describe the project or task the provider helped with:

Campaign Stars helped us implement an internationally-based ABM program. We wanted to extend to true account engagement! We needed a partner who could bring the various tenants together across all aspects. Campaign Stars introduced us to an additional element - Survey Based Lead Generation, which took our overall account engagement through the roof!

Campaign Stars created a single personalised experience for each and every one of our targeted enterprise accounts. We had no idea that ABM could be done at scale - 1000s of contacts, fully customised, at a time.

What do you like best?

Campaign Stars seriously turn-keys ABM. Lots of vendors offer a piece of the ABM puzzle, but Campaign Stars is a one-stop shop. They helped us with our data targeting, creating engaging content, marketing automation and activation, strategy, analytics – you name it, they made it a part of our ABM program and overall Customer Engagement.

What do you dislike?

They were very honest with their kickoff assessment. We thought we were in better shape than we were.

What problems are you solving with the provider? What benefits have you realized?

We achieved a single unified sales and marketing approach with Campaign Stars. This is the first time we have done this and this is one of the single most important aspects of the overall engagement. Suddenly, we have a single 'arrow head' made up of both divisions, focused on penetrating new countries, markets, and accounts.

"Campaign Stars Rocks"

$1.4M in new opportunities created.

Listen to Michael share a 90-second overview of our program that created over $1.4M in new expansion pipeline with two enterprise accounts.

What do you like best?

The team at Campaign Stars is full of ABM experts. They truly understand how to run successful ABM programs from targeting the right accounts through developing tailored messaging.

I appreciate the ease of doing business with them.

Their programs really help turn data into pipeline!

What do you dislike?

I am still trying to poke holes in what they do I'll keep you posted.

"Solid approach to building ABM programs"

Describe the project or task the provider helped with:

Campaign Stars helped us jump-start our ABM initiative with a proven recipe for multi-channel highly-targeted outreach, including direct mail, display ads, e-mail, microsites, inbound chat, exec, and AE outreach.

What do you like best?

They brought a proven, documented ABM playbook or 'recipe' to the table for execution, and additional resources to get the tactical work done - project managers, creative resources, external vendors like mail houses, and so on.

What do you dislike?

I don't have anything to report here - the team was great.

What problems are you solving with the provider? What benefits have you realized?

They rapidly put our ABM program into motion, with a tried-and-true playbook, and additional resources to make it happen.

"ABM is not marketing hype"

What do you like best?

ABM is not marketing hype – it’s critical to modernizing your marketing strategy across demand gen channels. Campaign Stars not only enables ABM programs tailored to your targets, they also partner with Uberflip to showcase content in a personalized and engaging way – like Netflix for the B2B audience. Together, Campaign Stars and Uberflip kickstart your ABM engine so you’re not struggling with turning buying groups into revenue.

What do you dislike?

No downsides to report. I was very happy working with Campaign Stars.

What business problems are you solving with the product? What benefits have you realized?

ABM programs/content.

"Partnered with Campaign Stars to run our Account Based Marketing (ABM)"

What do you like best?

They like to say “Forget ABM theory – this is real.” And they’re right. Campaign Stars designed several different ABM plays for us in Q1 alone, including survey-based lead generation and their “ABM for AEs program.” They are right there where the rubber meets the ABM road.

From one survey, we created a trend report, ebook, blogs and an incredibly popular webinar. You can always squeeze out more content.

What business problems are you solving with the product? What benefits have you realized?

Generating brand awareness, lead generation, creation of premium content for our B2B prospects.

"ABM experts at your service!"

What do you like best?

Campaign Stars are true ABM Experts. They understand how to run successful ABM programs, from targeting the right accounts through developing tailored messaging and generating solid leads for their customers. Their programs truly work for companies large and small. Bonus - the team of experts at Campaign Stars are easy to work with and ultra responsive!

What do you dislike?

Not much to dislike about Campaign Stars. They continue to hone their ABM expertise and deliver added value to their customers.

Recommendations to others considering the product

Think of Campaign Stars as an extension of your team - they can jump in and help in so many ways, big or small. Want to embark on an ABM strategy and not sure where to begin? Have a specific campaign in mind that you need help executing? Call Campaign Stars!

"Success working with Campaign Stars"

What do you like best?

They've developed content experiences that are getting our prospects to consume our content and respond to our messaging. The CS team has been suggesting and writing copy we can use across website, email, and LinkedIn.

What do you dislike?

Not much! They move quickly and keep pace with our evolving needs.

"Campaign Stars provides comprehensive Marketing expertise for companies in any stage of growth"

Describe the project or task the product helped with:

Campaign Stars supported the development of several key initiatives: new Webinar delivery and post-messaging across channels, including a new E-book; new content based on interviews with key executives; website feedback assessment; and the development of a new Persona framework to build out key segments across channels to drive messaging and content.

"Knowledgeable and Capable B2B Marketing Experts"

What do you like best?

B2B and Industry experts with relevant experience. Knowledgeable around traditional and ABM approaches.

What do you dislike?

Not using them more frequently to complete additional work.

"Account Based Marketing on auto pilot!”

What do you like best?

Campaign Stars ensures that our campaigns execute—all the time. From concept to code and load, we never miss a deadline and remain in a continuous dialogue with our customers.

What do you dislike?

We are held to tight timelines! Not a bad thing, but we now have to keep up with approval cycles on a regular basis. Trust me, we are not complaining!

"It was nice working with proper campaign experts"

What do you like best?

Campaign Stars totally gets it. Provide them with your campaign strategy and goals and they will provide you with a full scope of recommendations and program details to attain expected outcomes. They are also very well connected, so when needed they will work with partners to take a basic campaign plan to the next level to optimize return. Their real value add is apparent when you see the results of the creative strategy and timely execution come to fruition. I look forward to working with them again!

What do you dislike?

When I am reminded that I missed a detail. :-)

In all seriousness, Campaign Stars act like great teammates. They adhere to timelines and ensure they get what they need from you to ensure timely delivery of well-thought-out campaigns. So, it's a good dislike when an already detail-oriented individual gets reminded by other detail-oriented individuals that details are needed.

Recommendations to others considering the product

Involve them as if they are part of your team. The more information they have, the better the project scopes.

"Campaign Stars Gave Us the Content and Strategy to Break Into Enterprise"

What do you like best?

World-class content. Detail-oriented. Sales and Marketing alignment.

What do you dislike?

Not much. Our GTM has a learning curve.

Recommendations to others considering the product

Strongly recommend.

"Campaign Stars Gave Us the Content and Strategy to Break Into Enterprise"

What do you like best?

Fast and agile with quick responses. Great partner!

What do you dislike?

Nothing yet to report as everything has gone smoothly.

"Campaign Stars Are Excellent Marketing Partners"

What do you like best?

They are willing to do just about anything marketing related so no matter what your team currently handles internally, they are a great partner.

What do you dislike?

It is time consuming. They are doing the bulk of the work but a lot of time is needed in initial phases and throughout with editing and giving feedback on assets.

Recommendations to others considering the product

Spend a lot of time upfront with the strategy and content plan. The more they understand your product, the better the content will be.

"Great Marketing Help!"

What do you like best?

Very friendly, easy to work with, sharp team!

What do you dislike?

There really wasn’t anything to dislike. You can try and build your own marketing and ABM engine that is kind of like building your own power generator in your back yard or plug into Campaign Stars’ grid. Flip the switch and you have an always-on series of programs and access to cutting-edge technology to power your customer acquisition needs.

"Opened our eyes to Marketing Potential"

What do you like best?

A la carte products with expert guidance on where we will get the most long-term value for our spend.

What do you dislike?

We haven't had any issues with Campaign Stars and recommend.

Recommendations to others considering the product

Henryhas proved to be a valued partner to growing our business. Along with the products they provide, you get Henry's breadth of experience.

"Account-based marketing experts"

What do you like best?

The team was incredibly responsive and easy to do business with.

What do you dislike?

There wasn't much to dislike. The survey program they ran for us performed very well resulting in several concrete leads and follow-up meetings from our target accounts in just a couple of weeks.

"Marketing in a box"

What do you like best?

Campaign stars delivered impeccably on the campaign development - webpages, lead gen pages, and email campaign execution.

What do you dislike?

Not a lot to dislike. Defining the scope and understanding the timeline took a while, but once we had that in place, we were rocking towards launch.

"Campaign Stars were able to bring a strategic and analytic approach to our marketing that was missing"

What do you like best?

Henry is willing to work through the tough challenges and willing to take the time upfront to ensure success!

What do you dislike?

There wasn't anything done to our dissatisfaction.